Business Card Advisor

Welcome back friend

You’ll recall Last time we looked at a good effective business card design. And I left you hanging with a question about how to improve that card. Today we’ll discuss some ideas on how to do this…

When thinking about business card design always go back to your business card design checklist article. So we didn’t see the back of this radio presenter card, but assuming there is nothing there now here are a few ideas of what we can add to this card to make it more effective:

(more…)

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Hello friend,

As with anything that could have more than three (3) steps, it definately helps if you have a checklist to use as a guide so you don’t forget something important in the process. And when designing business cards it really makes sense as you typically have a number of options and therefor directions your business card design could go.

In this article you’ll learn how to use Rudyard Kipling’s famous Five W’s (and One H) as the basis for a checklist to help you create a great business card for your business.

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
- Rudyard Kipling

Taking these six simple questions into consideration when designing your next business card will put you head-and-shoulders above 90% of your competition, so take your time and flesh out the answers, okay!

Here then are the six “serving men” adapted to business card design, of course:

- What do I want my business card to do?

- Why will someone choose my business over a competitor?

- When will people use my card?

- How will people benefit from my product or service?

- Where will people go to get my product or service?

- Who is my business card for?

Like I said earlier; six simple questions! But the answers can lead down a wonderful path of discovery to an incredibly effective business card.

Now let’s expand on these and come up with an effective business card…
(more…)

Hey friend
I was at the mall today and the place was full of new and used vehicle’s on display. A few of these new ones had business cards stuck in the window. So I grabbed one and looked at it…

Unfortunatly I wasn’t suprised to find that it was a very ineffective business card.

Sure it had some of the standard stuff like name, company name, address, cell phone
and email address (just a quick note about this, this person’s card has an email
address not related to their company, not a good sign! Doing this removes professional
credability).

Then there was also, just over halfway down, an effectively useless (IMHO) statement:

“Committed to Customer Satisfaction… Since 19??”

What exactly does this mean to me as a prospect? It’s just standard boiler-plate that
doesn’t really add anything. Because I’d venture to say that every business is
committed to customer satisfaction, if they weren’t they wouldn’t be in business too
long now would they? So it really did nothing for me as a prospect. Anyway back to the business ard…

So how could this person have made their business card more effective?

Glad you asked!

First and probably most important in this case is to… (more…)

Your business card is a little 2.5×3 piece of paper that could be worth a fortune to you friend, with the right design for your business that is. There really are some highly effective design strategies that most business people simply don’t know about, which can truly help make their business card the most effective it can be. In this article you’ll learn one very effective business card design secret which will help you attract more clients into your business.

When you learn and apply this simple secret in the design of your new business cards you’ll have a more effective business card than 99% of your competition, because….

It’s almost scary how many business people mess up one of the most important business card design considerations:

Making Them … (more…)