Business Card Advisor

Hi and welcome back,

I’m sure I’m going against-the-grain here considering marketing strategist Guy Kawasaki just came out with a new card that goes against almost everything I’ve been teaching for the last three (3) years. And some other business and marketing folks online seem to be jumping on the band-wagon as well.

His new Ego card (it’s not a business card IMHO) certainly stands out!

The front is black with just his name in big bold white letters (like I said: an Ego card). While this will certainly get some attention (and it seems most of the people who comment on his site like it) it really doesn’t do anything as far as letting people know what he can offer them.

Let’s move on to the back of the card…

Still black with white lettering (so it is consistent). Here he has four things:

- Three website URL’s
- an email address.
- a cellphone number.

So the card does have some contact information.

Don’t get me wrong here, this is an attention getting card! I’m sure the card is effective at starting conversations during the initial contact just because it is so out of the ordinary, but (IMHO) this could be so much more powerful with just a couple of simple tweaks…

He wouldn’t even have to change the attention getting front of the card, but just by adding these two things to the back it would have much more value to the people who receive it:

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

If you're currently a member, please login below. If not, please take a look at how you can benefit as a member. Login: Username: Password: Remember me Forgot Your Password? Click here to reset your password Would You Like to Renew Your Expired Account? Click here to contact us to renew your account

What You Can Get As A Member... Your subscription to Business Card Advisor gets you immediate access to all of your new business card resources: Design Ideas Marketing Strategies Discussion Groups ... Subscribe today and you'll get all this and more. Take the seven (7) day $7 Trial . Cancel anytime.

Tags: bc, business card design, business card marketing, Business Cards

This entry was posted on Thursday, May 22nd, 2008 at 3:18 am and is filed under Business Card Design, Business Cards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.