Business Card Advisor

Hey friend
I was at the mall today and the place was full of new and used vehicle’s on display. A few of these new ones had business cards stuck in the window. So I grabbed one and looked at it…

Unfortunatly I wasn’t suprised to find that it was a very ineffective business card.

Sure it had some of the standard stuff like name, company name, address, cell phone
and email address (just a quick note about this, this person’s card has an email
address not related to their company, not a good sign! Doing this removes professional
credability).

Then there was also, just over halfway down, an effectively useless (IMHO) statement:

“Committed to Customer Satisfaction… Since 19??”

What exactly does this mean to me as a prospect? It’s just standard boiler-plate that
doesn’t really add anything. Because I’d venture to say that every business is
committed to customer satisfaction, if they weren’t they wouldn’t be in business too
long now would they? So it really did nothing for me as a prospect. Anyway back to the business ard…

So how could this person have made their business card more effective?

Glad you asked!

First and probably most important in this case is to…

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Tags: advertising, business, business card, business card design, marketing

This entry was posted on Sunday, April 13th, 2008 at 2:53 am and is filed under Business Card Design, Business Cards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.